Share This Article
Sugar Cosmetics – Sugar Cosmetics is a cruelty-free makeup brand highly on style and performance. The brand is inspired by and targeted toward bold, independent women who refuse to typecast into roles.
Why is Sugar Cosmetics a success?
SUGAR has achieved impressive growth as today it claims a presence of 195 outlets in India. It recorded a growth rate of 4X in FY19, with sales of INR 200 crore. In addition, a Cult-Favorite Makeup Brand has aggressively expanded its retail presence in over 100 cities in India.
The cosmetics startup positions itself as an omnichannel brand, with a presence in over 10,000 retail stores, while also selling its products on e-commerce marketplaces, including Amazon, Nykaa, and Myntra. In addition, sugar Cosmetics also retails via its website and mobile app, facilitating sales outside India.
Is Sugar cosmetic an Indian brand?
Is Sugar Cosmetics an Indian company? Yes, it is an Indian company.
Company Profile is an initiative that started talking to publish confirmed info on different startups and organizations. Sugar Cosmetics has approved the content in this post.
Established in 2015, Sugar Cosmetics arose up with just two products: a black matte eyeliner and a black eye pencil. Since then, the company has grown up to 450 Warehouses. So, in just five years, what controlled Sugar to arise as one of India’s most well-known beauty chains?
Here’s learning more about Sugar, its Industry, Founders, and Team, Sugar CEO, Business and Revenue Model, Name and Logo, Growth and Revenue, Sugar Cosmetic Valuation, Mission and Vision, Competitors, Challenges Faced, Future Plans, and more.
About Sugar Cosmetics
Sugar Cosmetics is one of India’s fastest-growing cosmetic companies, with a cult following among millennials. Thanks to its clutter-breaking attitude, unique low-poly wrapping, and chart-topping products, it has become the first choice of many women. The product’s bestselling goods in the Lips, Eyes, Face, Nails & Skin groups are sent worldwide from state-of-the-art services in Germany, Italy, India, the United States, and also Korea.
The brand dedicates to producing products that are an excellent fit for every Indian skin tone throughout seasons and across the calendar, with a cruelty-free line high on design and performance. Sugar Cosmetics is violently expanding its strong existence with 30,000+ retail stores by 2022 across 130+ cities. It back by the faith of marquee investors and the passion of millions of beauty lovers.
SUGAR Cosmetics is Cruelty-Free
SUGAR Cosmetics has long established they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not examine animals or allow their products to be tested on wildlife when required by law.
By our values, we consider SUGAR Cosmetics to be Cruelty-Free.
Below is an extract of the response I received from SUGAR Cosmetics regarding their animal testing policy:
“We understand your intentions and are glad to inform you that the ingredients used in our products or the product after manufacturing never test on Animals.
In addition, we only deal with entities that are currently [cruelty-free] certified; however, we won’t be able to share the certification details.
Also, our retail stores are currently only available in India, and for any other continents, the order can handle through our website. Hope this helps.”
And below is what’s the current state of SUGAR Cosmetics’ website and their claims of being cruelty-free:
How to know which Cosmetics products are vegan?
The following SUGAR Cosmetics products are NOT suitable for vegans and DO contain animal-derived ingredients or by-products. it provided this non-vegan product list.
“We would like to tell you that all our products are vegan, except for the below products: ”
- BLEND THE RULES EYESHADOW QUADS – 02 BELIEVE,03 ESCAPADE,06 DISTURBIA,07 APPLAUSE,08 RESPECT,09 DIAMONDS,11 PROMISCUOUS,12 COMPLICATED,14 SKYFALL,15 BOOTYLICIOUS,16 ROAR,17 GOLDENEYE,18 SCANDALOUS – NOT VEGAN
- MATTE AS HELL PASTEL LIPSTICK – 03 POISON IVY (WINE) – NOT VEGAN
- METTLE LIQUID LIPSTICK – NOT VEGAN
- STROKE OF GENIUS HEAVY-DUTY KOHL – 02 PURPLE RAIN – NOT VEGAN
- STROKE OF GENIUS HEAVY-DUTY KOHL – 04 BLUE SUEDE SHOES – NOT VEGAN
A brand of solution for the women of nowadays! And we’re here to safeguard you and have a lot of fun with our makeup.
A brand that trusts in empowerment. That’s why we prudently curate products from around the world that meet every want and need there could be when it comes to your makeup and skincare regime. We believe in every interpretation of beauty. Bold to subdued, quirky to crazy, every day to the glam goddess! We goal to celebrate every aspect of you, no matter your style.